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Lessons I Have learnt building a small Irish brand

Starting a business often begins with a simple idea. What many people don’t realise is that the journey from idea to reality rarely follows a straight line. There are unexpected challenges, setbacks, lessons, successes, and more than a few moments where you wonder whether you’ve completely lost your mind.

Over the past few years, I’ve had the opportunity to build an Irish brand from the ground up. While I certainly don’t have all the answers, I have learned a number of lessons that may help others considering a similar path.

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